Melwyn believes that AESTHETICS is the next big thing to be incorporated in all spheres of life and technology.

Melwyn endeavours to promote CINE Literacy through his workshops, campaigns, master classes, articles and his constant participation in seminars..

Melwyn has authored a curriculum to teach film making to school children. He is the founder of this project and is titled as CINEMA 4 SCHOOLS

Melwyn is a culture journalist who has been writing a lot about art and culture. He is a great advocate for cine literacy as well as aesthetics